HARTi inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yuya Yoshida; hereinafter referred to as “HARTi”) aims to create a new ecosystem in the cultural and artistic market with the corporate philosophy of “Sensitivity Circles, Creating Economy”. At the debut event of SHIBUYA109’s character “Marumaru” on Friday, January 26th, 2024, HARTi will install a 4-cut photo booth “HARTi Photo®” in the storefront event space of SHIBUYA109. During the event, there will be photo sessions, featuring a limited edition photo frame of  SHIBUYA109’s character “Marumaru.”

Overview of the Marumaru Debut Event

・Details: Participants will be able to enjoy free photo shooting sessions using the SHIBUYA109’s character “Marumaru” limited edition photo frame.

Show the follow screen of the newly opened Instagram account (@SHIBUYA109DIGITALPET) of SHIBUYA109’s character “Marumaru” and get one free session per group.

Instagram Account URL: https://www.instagram.com/shibuya109digitalpet/

・Venue: SHIBUYA109 Shibuya Store, Event Space at the storefront
・Date and Time: Friday, January 26, 2024 10:00 am – 9:00 pm

The end time of the event is subject to change.

Overview of “HARTi Photo®”

“HARTi Photo®” is a 4-cut photo booth that focuses on expressing natural charm rather than processing and correction with the concept of “Creating a space to express what you love.” It allows users to capture images using “limited edition frames” collaborating with art IPs and other contents. It also allows all captured data (images and videos) to be saved on the user’s smartphone for free.
Visit https://harti.tokyo/photo for more information.

Overview of SHIBUYA109 Entertainment Corporation

SHIBUYA109 Entertainment Corporation operates three facilities, with SHIBUYA109 Shibuya Store (Shibuya-ku, Tokyo) being the central hub. The company is expanding its entertainment business beyond the management of commercial facilities with the corporate philosophy of “Making You SHINE!” – Illuminating the ‘NOW’ to lighten the present and achieve the dreams and desires of the next generation, who will be in charge of the future.

Established: April 3, 2017
CEO: Ayumi Ishikawa
Website: https://www.shibuya109.co.jp/

Business Description

1. Development and provision of CRM-equipped 4-cut photo booth “HARTi PhotoÆ︎”
2. Development and provision of a lifestyle app “HARTiÆ︎”