A new photo booth experience that allows anyone to express their favorite to the world

HARTi inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yuya Yoshida; hereinafter referred to as the Company) is dedicated to creating infrastructure for the cultural industry with the corporate philosophy of “fostering an economy driven by sensibility”. The Company is pleased to announce the official release of the HARTi Photo®, a 4-cut photo booth. Furthermore, starting November 21 (Tuesday), a specialized website (https://harti.tokyo/photo) has been launched, and the Company has commenced accepting rental reservations for the enclosure.

The Background of the HARTi Photo® Release

In April 2022, the Company released the app-based NFT platform HARTi®︎, based on its philosophy of “fostering an economy driven by sensibility”. Subsequently, through event-based demonstrations conducted at major urban commercial facilities in Japan, the service has been provided to a cumulative total of approximately 10,000 users as of November 2023.

Recognizing the limitations of confining our offerings solely to a digital realm, especially in our pursuit of “creating the infrastructure of the cultural industry,” we sought a more direct and sensory-rich customer experience. As a result, we have launched a new photo booth business called HARTi Photo®.

This new service offers customers a more intuitive experience of interacting with art, IP and content through a phygital (physical + digital) experience. Taking inspiration from the surging popularity of the instant photo market, especially post-COVID, and the growth of Korean photo booths, we developed this photo booth with the concept of “creating a place for individuals to express their favorites.”

In recent years, the trend of “Oshikatsu” (supporting one’s favorite) has become a social phenomenon, and research shows that it contributes to the enhancement of subjective well-being in Japan. We are proactively extending our presence to venues like karaoke, bars and cafes, where installing a photo booth was challenging in the past. This expansion aims to create an experience beyond the conventional notion of “taking a photo” with a photo booth.

Since its pre-release at WebX, Japan’s largest Web3 conference in July 2023, the service has been rented to a total of five companies. The Company plans to expand the service not only within Japan but also to other parts of the world.

Specialized website（For English）：https://harti.tokyo/photo/en

HARTi Photo® Overview

HARTi Photo® is a four-frame photo booth that emphasizes capturing natural attractiveness without processing or correction. It is built upon the concept of “creating a place for individuals to express their favorites.” Visitors can take photos within “limited-edition frames” created in collaboration with art IPs and other content. Moreover, all photo data (images and videos) can be stored on their smartphones free of charge. Some enclosures can also be linked to the HARTi app to save the digital data captured as Non-Fungible Token (NFT).

＜Main Features＞

①Express Your Passion in 4 Shots with Unprocessed, High-Quality Images

4-cut photo booth is gaining attention as a new “play culture” and loved by influencers worldwide, including K-POP idols. It delivers high image quality with a natural finish that does not require additional processing, allowing users to freely express their personal style.

②Special Experience with Your Favorite

We offer exclusive collaboration frames that allow users to take photos with characters and artists. This provides users with the dreamlike experience of capturing moments with their favorites. Additionally, limited frames tailored for various events such as music concerts and pop-up stores will be available.

③Free Photo Data Download and App Integration

The photos taken can be downloaded for free through the dedicated app “HARTi®︎.” This allows users to easily save and share their captured photos. Furthermore, the app will offer special content such as limited photo frames in the future. 

＜Key Value＞

① Limited Collaboration Frames

Possible to plan and create original frames in collaboration 

with companies, brands, characters, and artists. We provide a unique visual experience tailored to specific events or campaigns. Offering a variety of designs and styles to meet customers’ needs, with frames optimized for each brand image and campaign objective. 

② Real-Time Integration

The frames created can be seamlessly integrated into the photobooth in real time, regardless of time or location. This ensures the provision of instant and up-to-date content during ongoing events and promotions, maintaining a consistently current customer experience. Furthermore, this feature can also be operated remotely, enabling swift content updates to align with the event’s progress.

③ CRM Functionality

CRM functionality strengthens engagement with photographed users. Connecting with users through the application enables personalized communication and action analysis for each individual. This allows us to comprehend customer preferences and behavior patterns, facilitating the deployment of more personalized marketing strategies.

④Digital Coupons

Digital coupons can be issued to users when taking photos in the photo booth. This is an effective visitation strategy, expected to encourage customers to stay longer in the store and make repeat visits. Coupons can take various forms, offering discounts on specific products or services, exclusive offers, etc.

⑤Promotional Planning and Operation

Comprehensive support is available for sales promotion planning and event management utilizing photo booths. This includes everything from setting up the photo booth at the event site to day-of operation, and even follow-up after the event. We consistently support our clients in achieving their business goals, assisting from strategic planning to specific execution.

⑥ Permanent Installation

Permanent installations within the facility can maximize customer attraction, contribute to revenue generation, and enhance customer experience. Permanent photo booths offer visitors a unique experience, leading to strengthened long-term brand recognition and engagement. Additionally, the facility’s appeal can be consistently elevated through regular content updates and special promotions tailored to events.

Rental Application/Inquiry

We are currently accepting rental applications for dates after Wednesday, December 27, 2023.

*Please note that the availability is limited and will be on a first-come, first-served basis.

Request Document：https://harti.tokyo/photo/download/

Rental Application/Inquiry：https://harti.tokyo/photo/contact/