Photograph Moments with Limited-Edition Photo Frames by Four Creators

HARTi inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yuya Yoshida; hereinafter referred to as “HARTi”) is dedicated to realizing the creation of a new ecosystem in the cultural and artistic market with the corporate philosophy of “fostering an economy driven by sensibility”.

HARTi will present “HARTi Photo®” as NFT PHOTO BOOTH at “Emotions2023,” an all-building art project in collaboration with Ikebukuro PARCO and the creative studio “R11R,” which has formed a partnership with over 800 creators. “HARTi Photo®” will be placed at a special venue on the 8th floor of the main building of PARCO from November 1 (Wed) to November 12 (Sun), 2023. In addition, visitors can take photos with limited photo frames designed by four talented creators.

“Emotions2023” Overview

To support Toshima Ward’s vision of becoming an ‘International Art and Culture City,’ the creative studio ‘R11R’ and Ikebukuro PARCO will collaborate on this all-building art project. From October 13 (Fri) to November 12 (Sun), 2023, 200 creators, an increase from 183 the previous year, will exhibit their new artworks under the theme of “Emotion” throughout all Ikebukuro PARCO buildings. During the period, events by participating creators such as live painting and autograph sessions will be held. In addition, the NFT PHOTO BOOTH will be set up, and ONLINE PARCO will sell original reproductions and official catalogs, offering a variety of events to enjoy art both in real life and online.

1. 200 creators’ original artworks will cover the entire Ikebukuro PARCO building
2. Original art reproductions and updated catalogs will be available for purchase on “ONLINE PARCO”
3. Creators’ events and goods sales will be held every weekend, and there will be SNS campaign!
4. Collaboration between creators and popular stores
5. Take photos with frames designed by creators! The popular NFT original photo booth will be available!

Special website：https://ikebukuro.parco.jp/page/r11r/

About NFT PHOTO BOOTH

The popular NFT 4-frame photo booth “HARTi Photo®︎” will first appear at Ikebukuro PARCO for a limited time as NFT PHOTO BOOTH. By adding Ikebukuro PARCO’s official LINE account as a friend, you can enjoy a free photo session with a limited edition frame designed by the four creators participating in “Emotions2023.”

Additionally, by utilizing the app-based NFT platform “HARTi®︎”, the photographed data can be saved as NFT.

*Limited to two photo sessions per person and friend registration on the official Ikebukuro PARCO LINE are required. Please confirm details at the venue.

・Period: November 1 (Wed) – November 12 (Sun)

・Location: Ikebukuro PARCO, Main Bldg. 8F, special venue

・Participating Creators: Tomoka Kato / Seno Bentoya / Sono / Binetsu

・Website: https://ikebukuro.parco.jp/pnews/detail/?id=25280

Creators’ Comments

HARTi inc. Company Overview

Company Name: HARTi inc.

Location: Yusen Building 1F, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan

Establishment: February 18, 2019

Capital: 70 million yen (as of December 31, 2022) *including capital reserve

Representative: Yuya Yoshida, CEO

Business Description:

①Development and provision of “HARTi Photo®︎”, a 4-frame photo booth with CRM

②Development and provision of “HARTi®︎”, a lifestyle application

As of September 2023, the number of registered users of “HARTi®︎” exceeded approximately 8,000, and we plan to start linking the service with “HARTi Photo®︎” by the end of the year.

・URL：https://harti.tokyo

・Official X (former Twitter)：https://twitter.com/hartiofficial

・Official Instagram：https://www.instagram.com/harti_tokyo/

▼「HARTi Photo®︎」Introduction Video (Japanese)
https://drive.google.com/file/d/1-TNbYwWtK9JiocSREkEyAFk8hF6JqQAS/view?usp=drive_link

PARCO Company Overview

Company Name: PARCO CO., LTD.

Representative: Kenji Kawase, Director, President and Representative Executive Officer

Business Description:

As a commercial developer, PARCO implements a hybrid business model integrating retail and real estate. The company manages PARCO shopping centers, aiming to improve tenant sales by attracting more customers, providing meticulous support, tenant renovation, advertising and promotional activities. The company also operates entertainment business, including added-value information content and services for theaters, music, movies, and publishing, contributing to improving the corporate brand.